What Great Startups Do Differently

What are the benefits of inbound marketing  ?

Introverted marketing always strives to find the right customers for the business and then to turn them into loyal customers by establishing deep communication and creating pleasure. Most traditional marketing methods have lost their effectiveness and do not motivate modern customers enough.

That is why introverted marketing has become more popular every day in the past years and tries to solve the problems of traditional methods by providing up-to-date solutions.

The idea of ​​introverted marketing is to sell something without "selling" it! In fact, your customers will buy your product because of their needs. The importance of this issue becomes clear when you know that in today's world, people are no longer looking to buy real targeted traffic and a product! Rather, our goal in purchasing any product is to gain a new "experience".

In introverted marketing, we provide only the information our audience needs, and this helps our brand grow and our business to be recognized as a thoughtful leader in the minds of the audience.

What are the differences between introverted and extroverted marketing?

Introverted marketing is completely customer oriented. In this way, all the information that consumers need to make the right decision is made available to them. In traditional or extrovert marketing, the focus is on "what your business is selling".

But in extrovert marketing , it is about "what your business identity is and why it sells such a product or service."

This fundamental difference has made traditional marketing much more expensive. In introverted marketing, relying on creativity, effort and continuity and publishing content that offers good value to people, organic customer attraction is done at a lower cost.

Flywheel in Inbound Marketing

In inbound and affiliate marketing, instead of using a sales funnel, a flywheel is used. In this way, customers and audiences will not interact with your business just once. Because they enter the circle and become loyal customers. These loyal customers will somehow act as your company's new marketers and bring more people into the circle. The faster the wheel spins, the faster your business will grow. The wheel consists of three parts: attraction, interaction and pleasure

Attraction strategy

This step depends a lot on the production and distribution of effective content. The attraction stage can also be defined as the audience access stage. To do this, you need to generate content distributions such as blog posts and social media posts. Note that this content must provide "value" to the audience. For example, you need to show how your product solves a specific problem for your audience. If you want to be more effective at this stage (in the digital world), it's best to have a good content marketing and SEO strategy for your content.

Interaction strategy

The engagement phase is when you need to build a lasting, long-term relationship with your audience. In other words, you need to interact with your audience in such a way that they themselves seek to maintain and continue to communicate with you. To that end, it's a good idea to show them the value your business can give to your audience. To have a successful engagement strategy, ‌ Focus on customer service and sales. 

Listen to customers' problems and make sure you always sell the solution to the problem instead of selling it. in fact, traditional marketing is sales-oriented as opposed to introverted marketing. Instead of focusing on the customer's needs and talking about his needs, he explains the features of his product.