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Learn More: Who Needs Conversion Rate Optimization (CRO)?

Many businesses are working to improve the ranking, traffic and clicks of their websites. But it's not just about increasing views and clicks. You need to be able to direct these inputs so that you can achieve your important goals on each page or site.

For example, if you have an online store, you should try to direct even blog entries to the store. Or if your goal in a landing is to get people to join the newsletter, you should try to somehow direct the entries to the membership. In the following, we will talk more about conversion rates and conversion rate optimization.

What is conversion?

When a visitor to a page of your site performs a specific action that you are referring to, a conversion actually occurs. So the visit that leads to the achievement of a landing goal is called.

What is the conversion rate?

Rate of conversion is a number that indicates how many or what percentage of visitors have performed the desired action on a particular page. In fact, the conversion rate shows how successful you have been in your efforts to reach the business goal, a landing page and a campaign. If the conversion rate relative to the inputs is a good number, it indicates that you have been able to satisfy the audience or direct them to your goal. If the conversion rate is low, you should try to improve it.

High conversion rates indicate successful marketing and user-friendly web design. This means that people want what you offer and are able to easily achieve your goals!

Note conversion rates vary based on industry and business model.

What does conversion rate optimization mean?

Given the explanations given so far, you have definitely realized how important the conversion rate is. Many businesses try to brand and engage their audience in a variety of ways at great cost in order to increase their sales, but when the audience enters the landing page, they are not well targeted.

With simple changes you can optimize the conversion rate, but applying these simple changes can be difficult. The best method is A / B testing so that you can optimize the conversion rate in the best way.

Increasing your conversion rate means that more of your site traffic will be converted into meaningful actions that will enhance your business, whether it means filling out a price request form for repair or purchase services.

Low conversion rates can be caused by the following problems:

Where to start conversion rate optimization?

Conversion rate optimization is first determined by setting conversion goals for each web page or application page. The criteria for the success of your website or application depends on your goals. For example, if you sell products online, you may be targeting the purchase. If you sell products or services to businesses, you may be targeting the number of leads your website collects. Here are some common conversion goals that are organized by industry type:

Media: View pages, display multiple ads, share newsletters, contribute content

E-commerce: selling products, adding to cart, shopping cart completion, email newsletter and marketing registration

Travel: Reservations, side purchases

B2B: Generated leads, closed trades

Once you have established conversion metrics for your digital interactions with your audience, you can try to improve your digital customer experience by optimizing your conversion rate.

Which pages should we choose to optimize the conversion rate?

Once your conversion criteria have been determined, the next step in the conversion rate optimization process is to determine which part of your conversion funnel you want to optimize.

Typically, you either want to optimize the part of your conversion funnel that receives the most traffic or generates the most conversions. By focusing on these pages, you can see the results of your changes faster and have a greater impact on your business.

Other possible places to start include valuable pages or pages that are performing poorly compared to the rest of your site. Again, improving these pages can have the most immediate impact on your conversion goals.

For example, a clothing retailer may find that their page has a lot of traffic to their hat, but its conversion rate is much lower than the rest of the site. By improving that page conversion rate, the retailer can make significant sales improvements.

What are the conversion rate optimization strategies?

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There are many ways to increase your conversion rate, which we will discuss in detail below.

1- Changing the values ​​offered to the customer

The best way to improve your conversion rate is to change your offer. If what you offer is not valuable or expensive or even well presented, it will not be considered. You can even add features to your site to make it more attractive.

WordStream, for example, was able to greatly increase its conversion rate by adding the free AdWords Performance Grader tool.

2-Optimize your landing page for the desired conversion

Once you are sure that your services and offers are valuable to your audience, you should optimize your landing page to increase your conversion rate. Here are some simple ways to optimize your conversion rate:

3-Increase the speed of the site

It is true that the beauty and attractiveness of the site is very important, but the loading speed of the site is also very important. If the loading speed of your site pages is too long, the users who enter the site will definitely not wait and will leave the site. Try to balance the speed and appearance of the site.

4- Use Call to Action CTA

Try to use CTA on your site, especially on high-traffic pages, and direct users to the target pages. For example, most of your site visits are related to blog articles. You can use banners or call to action to direct the user to the desired landing pages.

The important thing is to try to use CTA at the beginning of your page because the user is less likely to scroll to the bottom of your page or read your entire article to see the CTA at the bottom of the page.

According to studies, text-based CTAs have a higher conversion rate, so it is better not to ignore this type of action call.

5- Retargeting old site visitors

Don't forget your old website visitors. These people can become your customers. There are many ways to attract back visitors. For example, you can put attractive content, including images and text, on other websites with high conversion rates, and attract new audiences in addition to old audiences.

6- Optimizing blog articles

Identify posts with high traffic but low conversion rates. Then try to optimize them. Article optimization may vary, but the best example is posts with high traffic and high conversion rates.

Try to make the content of the articles attractive and relevant to the user's search. Use CTA in the text of articles. Post quality images, video content, etc. on your blog, and post related links and more to read related content.

Another way is to try to find posts with high traffic. Then try to increase the conversion rate of these posts. For example, you can insert a CTA to direct the user to the landing page you want. Or in the same post, persuade the user to fill out the survey form and..

7- Do A/ B test on landing pages

Landing pages are the most important pages of a site because in these pages, leads may become customers. It is enough to create a good user experience in landing for the user and guide the user into the sales funnel. Since landing pages are important, it is best to test the conversion rate on the various elements of these A / B pages. For A / B to be effective, your benchmark should be large. For example, your page views should be high.

An important point is that you should try your A / B test over and over again on different dates as the results may be different on different dates. Finally, if you do the test correctly, after a while you can make changes to your pages that will optimize the conversion rate.

8- For online pages with high conversion rate, use the possibility of online chat

In pages that have a high conversion rate, many questions may be created for customers. It is better to create online chat for the audience on these pages, and if you receive a question from a contact, answer it quickly. Of course, the best way is for all pages of your site to be able to chat online and provide other methods of communication to your audience to choose the best way to communicate with you.

9- Use Pop up in blog posts.

Use pop-ups on the most visited pages. Pop up can greatly increase the conversion rate. With the help of a pop up in the blog post pages or other pages, you can attract the audience's attention and direct them to the desired landing. Of course, how to design a pop up so that it is attractive and does not interfere with the user's goal is very important.

According to a study by HubSpot, pop-ups can increase conversion rates by up to 192% compared to CTAs.

Why is conversion rate optimization important?

Conversion rate optimization is important because it allows you to reduce customer acquisition costs. By optimizing your conversion rate, you can increase revenue from each visitor, gain more customers, and grow your business.

For example, if a landing page has a conversion rate of 10 and has 2,000 monthly visitors, that page generates 200 conversions per month. If the conversion rate can be increased to 15% by optimizing the various elements of the page, the number of conversions generated will increase to 300 per month. As we discussed in this article, there is always room for improvement in conversion rates, and the best companies are constantly replicating and improving their sites and applications to create a better experience for their users and increase conversions. So you better think about optimizing your site conversion rate from now on.